Thursday, January 9, 2020

Bequia Threadworks Brand Identity Design

Bequia Threadworks is a nonprofit sewing enterprise that empowers and trains the women of Bequia as artisan seamstresses. Working to spark economic transformation for Bequian families, the clothing line and identity are affirmation of the island’s craftsman history.

Teal was chosen for the logo color, inspired by the water in the Caribbean. A custom monoline script was created to reinforce authenticity and craftsmanship. Custom buttons with the B letterform were made to be used on the clothing line.