Monday, July 13, 2009

Vaughn's BBQ Poster

Poster and handout cards for Vaughn's Barbeque, a recipe that has been in the Vaughn family since 1934. The sauce offers a rich sweet and sour flavor, and lends itself to many possibilities — pork, beef, chicken, shrimp, and more. For an upcoming food trade show, we created a poster and different cards for each type of meat, which spoke directly to the versatility of the sauce. We substituted the word meat with the illustrations, and played up the existing tagline, “Pleasuring Meat Since 1934”. Check out this sauce at

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